Trailblazing a new path in the world of agave spirits, Revel Spirits has introduced a completely new category called Avila, one that joins the likes of tequila, mezcal, sotol and baconora. Hartley brings incredible energy and passion to the organization and will be working alongside its CEO and Founder, Micah McFarlane. Together, they’ll be further raising awareness of not only its premier brand, REVEL Avila®, but the larger movement of expanding the horizons of consumers when it comes to what it is they drink and what it is they know about one of Mexico’s most famous exports.
Distilled in Morelos, Mexico, Avila must utilize agave grown within the state’s borders, which boasts a terroir unlike any other region in the country. Popocatépetl, an active volcano to the north, is to thank for the state’s nutrient-rich, virgin soil, which produces incredibly healthy and robust agave. REVEL’s award-winning Avila is handcrafted using both roasted and steamed piñas of 100% blue weber agave, a process that yields a flavor profile that combines the smoky notes and characteristics of mezcal with that of tequila. REVEL Avila is manufactured and imported exclusively by Revel Spirits.
To help soften the financial hardships that many in the bartending community are currently dealing with, Hartley and McFarlane are announcing that 30% of profits from the online sales of REVEL Avila from today through the end of June will be donated to the United States Bartender’s Guild (USBG) National Charity Foundation which has launched a COVID-19 relief fund. Through the fund, professionals across the bar and service industries who have been impacted by the coronavirus can apply for grants and financial assistance.